Outcomes
Outcomes are the (hopefully positive) impacts on those people whom the organization wanted to benefit with its programs. Outcomes are usually specified in terms of:
a) learning, including enhancements to knowledge, understanding/perceptions/attitudes, and behaviors
b) skills (behaviors to accomplish results, or capabilities)
c) conditions (increased security, stability, pride, etc.)
It's often to specify outcomes in terms of short-term, intermediate and long-term.
Indicators
- Identify at least one indicator per outcome (note that sometimes indicators are called performance standards)
- When selecting indicators, ask:
-- What would I see, hear, read about clients that means progress toward the outcome?
-- Include numbers and percent regarding the client's behavior , eg, "2,000 of the participants (50%) of our participants will quick smoking by the end of the program" and "3,000 of the participants (75%) of our participants will quick smoking one month after the program"
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